Clever is an online resource for the women (and men — hey fellas!) who are interested in finding hacks, tips, information, and inspiration to make their lives easier and more enriched. It is a place where readers can find a quick DIY skincare trick, a Q&A with an up-and-coming influencer, and a thought- provoking essay about a woman-focused issue all under the same roof.

The Clever woman is less concerned with meeting traditional beauty standards than she is with making herself feel beautiful in her own skin, and less concerned with buying fashion and beauty products that are on-trend than those that are mindful and sustainable. We’re also interested in providing readers with information that is accessible, fun, and easy-to-follow — never exclusive. It’s a compilation of anything that might make your life better and more beautiful if only just in your own eyes, and we recognize that’s different for everyone.

In short, it’s whatever’s clever.